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Sales Marketing: 12 Sneaky Tricks To Help You Outsell Your Competition (09 Feb 2007) Business can be like war sometimes.
Sales Prospecting - How to Stand Out From Competitors in a Commodity Market (09 Feb 2007) The key challenge when prospecting for "commodity" product or service sales opportunities is capturing enough of your prospect's attention to convince them to meet with you. This article provides four strategies to help you win more of these elusive first meetings.
How Your 60-Second Elevator Script Can Transform Your Staff, Your Sales, & Your Business (09 Feb 2007) Everyone knows the importance of first impressions during the
first few seconds of meeting someone new - - - whether it's how
you dress, the sound of your voice, or the words you use. A
concise, well-stated business pitch costs you absolutely nothing
to develop, except for a little time, some thought, and, of
course, memorization.
3 Steps To Getting A Sales Meeting (09 Feb 2007) Advertising, direct mail, web sites and telesales all have
their place but nothing beats the face to face interview.
The first challenge is, of course, getting to speak to your
prospect and arrange a meeting.
How To Use A Powerful Leadership Tool To Step Up Sales Results (09 Feb 2007) Brent Filson observes that sales people often achieve a fraction of the results they are capable of because they neglect to apply a powerful leadership tool that can be used in many sales processes. It's a tool he has taught to thousands of leaders worldwide for the past 20 years, and when used in sales, it can substantially step up results.
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10 Things to Help Your Business When Sales Are Slow During the Holidays (09 Feb 2007) Twiddling your thumbs and waiting for some business to come in? Why not use this downtime to set yourself up for greater success in the new year? Here are my 10 picks, but you don't have to do them all. Even doing just one will get you another rung higher on your business ladder.
Sales Plan? Whats a Sales Plan? (09 Feb 2007) In sales, your goal is revenue-driven. How much money do you want to make? Or a better question: How much profit do you want to make? Then, how are you going to achieve that?
Getting Off The Advertising And Sales Rollercoaster (09 Feb 2007) When you advertise it can generate a flurry of activity, but what you want is a steady stream of business. What do you do?
Discounting Your Way Into Sales Oblivion (09 Feb 2007) Any salesperson can offer a discount to get the business. It takes prepration and practice to present the value of your products. I don't even like saying the word d---------g. I have literally obliterated it from my dictionary with a black marking pen. I'll bite my tongue until it bleeds, before I say the word.
Raise Concern About Sales Competition, Not About Yourself (09 Feb 2007) Article discusses how sales people inadvertently raise doubts about their products or their company due to poor but common language habits.
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Speed-up Your Sales Cycle (09 Feb 2007) Article discusses how to speed up your sale by moving the pain that you are offering to solve near the top of the prospect's priority list.
Sales Tactics to Beat Your Competition (09 Feb 2007) Article discusses two effective competitive sales tactics that sales professionals can employ.
Transforming Your Sales Force by Creating Specific Expectations (09 Feb 2007) I just finished a phone call with a potential client who had called to discuss a problem. His 18 person sales force was paid on straight commission. All had been with the company for 8 - 15 years and were earning healthy incomes. His problem was that he couldn't get them to do what he wanted them to do. Here's the example he shared.
The Sales Carpenter (09 Feb 2007) I remember moving my family to Argentina as Vice President of Sales for Latin America. I was in charge of managing five regional offices, Argentina of course being one of them. In the company's ten year history of selling into Latin America it had never exceeded $14 million (M) in annual sales. The Argentina office itself had never produced more than $400 thousand (K) in sales. My task was to increase the sales locally in Argentina, but more importantly throughout Latin America.
Not Enough Fresh Sales Leads? Marketing is the New Sales (09 Feb 2007) Your sales are down and leads are rare. The phone's not ringing. Let's blame marketing!
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4 Marketing Myths Threaten Your Sales (09 Feb 2007) These 4 marketing myths can cause you to lose sales if you base your marketing decisions on them. But the related marketing tips I included with each myth will boost your sales if you act on them instead.
Hire Top Sales People Each and Every Time (09 Feb 2007) The most important aspect of any business is recruiting, selecting, and retaining top sales people. Research shows those organizations that spend more time recruiting high-caliber people earn 22% higher return to shareholders than their industry peers.
Converting Your Website Leads to Sales (09 Feb 2007) Learn how to convert your website leads to paying customers.
Prospecting for New Business: Selling at Its Finest (09 Feb 2007) Best questions to ask on prospect calls. Great article for sales managers who have difficulty getting their salespeople to prospect.
Best Price or Biggest Margin? (09 Feb 2007) Explains why salespeople offend prospects and lose sales by trying to get the
highest price possible in their proposals.
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